Modern is an iconic brand that pioneered the concept of bread, and literally created the bread category in India. Launched in 1965 as Modern Bakeries (India) Limited, the company was rechristened Modern Foods India Ltd. (MFIL) in 1982. For generations of Indians Modern Bread’s iconic Blue & Orange Waxed Paper Bread pack was virtually synonymous with bread . Modern Foods was the first company to be privatised by the Government of India in 2000, and it was sold to Hindustan Unilever Ltd. (HUL).
In April 2016, Modern changed hands again. This time to Everstone Capital. Today, the company is called Modern Foods Enterprises Pvt. Ltd. and is 100% owned by Everstone Capital. Modern is now in an all new avatar . The relaunch of Modern Foods has been crafted with intensive efforts over the last 12 months, with significant investments in manufacturing, and R&D at Modern’s new innovation hub in Chennai, as well as thorough efforts on consumer insights, strategy and design.